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Small car buyers are the most price-conscious consumers in the Australian market.
Hyundai traditionally has captured their attention through its drive away deals, but until now has lacked the engineering skills and design sophistication to rate as an A grade small car maker.
The new Accent shows that, in this respect, Hyundai has arrived. Such is Accent's versatility that in value-for-money, design and function and on-the-road areas it is now the class front runner.
Hyundai has armed Accent with the healthiest warranty on the market - five-years or 130,000 km - and its engine is a powerful, yet flexible unit which dominates its rivals for performance, as well as smoothness and quietness.
In the all-important area of safety, Hyundai has lifted its game; the Accent has performed well in recent crash tests. Its driving position and control layout present no problems. Other strengths include driveaway pricing, low running and repair costs, generous levels of equipment, improved security and ample space.
At $14,990 driveaway, which includes a driver's airbag, power steering, air conditioning and an engine immobiliser - plus the most powerful engine and the largest interior in the class - the Accent is irresistible value.
Accent rated highly in 13 categories and average in just five: retained value, innovation, build and finish quality, fuel efficiency and braking. Even though buyer research shows dynamic attributes are not vital in this class, the Accent provides surprising ride sophistication and handling prowess.
Its closest rival, Toyota's Echo, is a fuel miser and also rates highly for innovation and safety, but has an Achilles heel in a very short standard equipment list. Mitsubishi's Mirage, the other shortlisted small car, struggles to handle and steer as well as Accent or Echo without power steering.

Previous Results
2007 - VW Polo TDI
2006 - VW Polo TDI
2005 - Hyundai Getz
2004 - Ford Fiesta
2003 - Hyundai Getz
2002 - Renault Clio Expression
2001 - Hyundai Accent GL
2000 - Hyundai Accent GL
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